SEO Tools: The Best Free SEO Tools to Boost Your Site

It also offers a free version with a host of useful features, with an option to upgrade for additional functionalities. Top benefits include a thorough technical audit of your site, customized searches to inspect elements hidden in source code and data extraction based on HTML parameters. Its pricing model allows smaller players to tap into top-notch SEO tools, leveling the playing field with larger competitors. You can monitor the performance of your site online and optimize your SEO using a variety of SEO tools.

Screaming Frog will audit up to 500 URLs for free and tell you which pages need attention. Ubersuggest will offer you a list of keyword ideas you can use to generate product ideas, angles for capturing more organic traffic, your next blog post, and more. You can also see the blogs ranking at the top of the SERPs with your target keywords to understand search intent and generate content ideas. I’ve learned that AI tools can also improve keyword targeting in the content creation process. The tool scans your Wix website and creates a custom SEO checklist based on your goals and keywords.

Website Authority Checker

SEO has become a huge discipline in the past 10 years and all the above SEO tools wouldn’t have existed without the SEO experts behind them. We wanted to give a quick shout out to these people for their hard work to help websites rank better and convert more. If budget and simplicity are priorities, Moz Pro and SE Ranking are great options for small or growing agencies—they won’t overwhelm your team or your finances. Agencies handling enterprise clients and complex SEO challenges should consider platforms designed for high-performance needs. As you can see, there’s no one-size-fits-all “best SEO tool for agencies.” The ideal choice depends on your client base, team size, and specific goals. All plans include a 7-day money-back guarantee and a 20% discount for annual billing.

On Page SEO Checker

Affordable alternatives often deliver most of the essential functionality at a fraction of the cost of premium tools. This makes quality SEO accessible to businesses watching their budget. Good SEO tools don’t need to cost hundreds of dollars per month.

• After testing RankIQ, we concluded that it’s an effective tool for bloggers and smaller companies looking to improve their search engine ranking.
• It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to competitors’ high-ranking keywords.
• This lets me see not just technical SEO data, but also how users interact with my pages and how they perform in search—all in one place.
• The platform also protects your profile from unauthorized changes.
• Google Search Analytics and Google Search Console work hand-in-hand, so you can start directly from the Analytics page.

I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete. With these tools, you’ll be SEO Anomaly better equipped to develop an effective marketing strategy that works for you. You’ll gain a closer look at how well everything is working together and easily compare analytics like site views and click-through rates.

It also provides tools for keyword research, competitor analysis, and technical audits. Keywords Everywhere works especially well for businesses with irregular research needs. If you primarily research keywords when planning new content or campaigns rather than daily, the credit-based model prevents you from paying for months when you barely use the tool.

To learn even more about SEO, check out our full guide to search engine optimization. Monitor Backlinks is a paid tool that offers a free trial, but they offer a free backlink checker for anyone to use. Input a URL (either one of yours or a competitor’s) to gauge how many backlinks you’ve received—or that you need to in order to compete. Technical SEO refers to the efforts you make to improve your website behind the scenes, such as with page load speed, removing site errors and submitting your sitemap to Google. Improving all of these helps search engines find your website with crawler bots and gives visitors to your site a better user experience.